The Mill + Product Shots in the Outer Hebrides

Tweed or Twit

Back in November 2013, I went to Scotland to visit my relatives and collaborate with historian Joni Buchanan in an upcoming book of hers. In the meantime, I took the assignment of shooting one of the biggest Harris Tweed mills in the Outer Hebrides, located in the isle of Lewis, as well as photographing the products they produce with this legendary fabric.
The more I get in touch with these isles and their people, the more I love them! Harris Tweed story is plain fantastic: a typical garment for many decades, it went down the hill in popularity until recently, when driven by a clever marketing strategy that basically enhanced the already high quality fabric and soon after they started to get in touch with huge brands as well as independent designers from all over the world.

This photos show a fair process of acquiring the wool, from local producers that ship it to the mill, where it get’s its rich and durable color and gets separated into huge yarns that are finally processed at local looms scattered all over the isles. Local produced, worldwide shipped. A great example on how small communities can deliver huge quality and remain sustainable and true.

Enjoy :)

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