It’s been almost a year (A YEAR!) in the making, but today, finally, we are underway with the whole process of printing, color proofing and the likes. It will be ready for the end of May, but I’m yet to know the exact day/time/place for sure.
Also, this is the time when all the thing you thought were correct, looks like you can do it better, as in: moving a 0,5 pt line a few millimeters to the left or try to hide that 0,04% of the picture that maybe looks funny, sometimes. I used to dedicate lots of time to those kind of things, but I decided to let go. It’s not that I’m obsessed with the details, but as you go on, the gap between perfection and your current product begins to shorten, but it will NEVER be perfect. Because few things are. Instead, I focus on how and when are going to distribute it, on making a good campaign out of it and basically, DON’T FUCK THIS UP.
I really hope you enjoy what’s been going on as much as I have. Well, I’ve had my rage days, my homicidal days and my I-give-up-damn-you-all days. But it’s worth it.